I gave a talk this weekend at Barcamp Seattle. Well, calling it a talk is being quite glamorous. I made up about 45 minutes worth of loosely jointed opinions and I called it “PR doesn’t suck.” My alternative title was: PR doesn’t suck. Well, OK, there’s some really shitty PR stunts out there, but YOUR […]
Read moreAre you finding yourself wondering about the future? Or, even the present? As we sit, peering over the edge of our recession into the pits of a depression, many PR, marketing and communications folks are scratching their heads (or asses I suppose) and wondering “now what?” Changing the face of PR If you’re on Twitter, […]
Read moreSo, you stare at your Twitter account, Facebook page and LinkedIn business profile and nothing happens. You send a flurry of tweets. Maybe “engage” with an “influencer” or two and then you jump over to Google Analytics to watch the conversions increase 10x. But that conversion rate actually went down. If you have ever felt […]
Read moreBlogging, digital media, tweeting, videos, podcasting, live streaming, mobile. We get it. We really do. As I reflect on attending BlogWorld & New Media Expo, I realize that we get it. As a communications professional, BlogWorld was great. Connecting with friends, old and new. Learning from the masters of our craft and the ability to […]
Read moreThe way we as a collective society interface with data has fundamentally stayed the same through the generations: We have to search for it. In the past, this has meant opening an encyclopedia, learning the Dewey Decimal system or even running an experiment. But today, we have exabytes of information that a few select outlets […]
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